Fairy Shih
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PACSUN Packaging

Pacific Sunwear of California Inc., is a United States-based retail clothing brand rooted in the youth oriented culture and lifestyle of California.

This packaging design is the first deliverable of PACSUN’s new service – A monthly clothing subscription for their target audience.

To value the California vibe of PACSUN, I create a set of soft yet chic color palette which I got inspired from PACSUN’s layback, down to earth photography style. The packaging is trying to advocate the artsy look and feel of the brand.

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