by Fairy Shih

Fairy is an award-winning multidisciplinary creative specializing in branding, identity, and visual systems, with clients ranging from Netflix and Bad Bunny to independent artists and emerging brands.

[ About ]

Fairy works at the intersection of art and strategy, bringing a multidisciplinary eye to brand identity, visual systems, and creative direction. Her work spans the full range: from building cohesive identity systems for global clients to developing merch collections, personal branding, and product visuals for names like Netflix, The h.wood Group, AWGE by A$AP Rocky, and Bad Bunny.

She has a particular focus on the thinking behind the work, translating brand intention into visual language that holds up across every touchpoint. That rigor applies whether she's working with a major label or a first-time founder.

Outside of client work, Fairy stays close to the edges of art, design, and new media, collaborating with independent artists and brands as a consultant and visual artist. The through line across all of it is the same: work that's considered, specific, and built to mean something.

Services

Branding Identity

Editorial Design

Website Design

Motion Graphic

Brand Strategy

Art Direction

Design system

Awards

London Design Award

London Design Award

Muse Award

Muse Award

Golden Pin Award

Golden Pin Award

Adobe Creative Jam

Adobe Creative Jam

Drop a message :) Let's collaborate!

Drop a message :) Let's collaborate!

Drop a message :) Let's collaborate!